I'm Mauricio Cortés, a passionate creative leader with over 20 years of experience. Throughout my career, I've had the privilege of leading and collaborating with major brands, earning recognition both locally and internationally.

My role encompasses both creative direction and talent development. My focus is on building and guiding diverse teams, promoting a culture of collaboration and innovation in every project. I'm proud to have fostered the growth of other professionals, helping them achieve success through continuous learning and the development of essential skills to tackle industry challenges.

I've served as a judge at prestigious festivals, including Cannes Lions 2022, where I evaluated exceptional creative work from professionals around the world. My work has also been honored with Cannes Lions awards, further highlighting my dedication to pushing creative boundaries. Additionally, I've received accolades at festivals like "El Ojo de Iberoamérica" and FIAP, and my projects have been featured in outlets such as Luerzer's Archive, Adweek, and AdLatina.

With experience in the markets of Latin America, the Caribbean, and the United States, I've collaborated with diverse talents across categories ranging from supermarkets, banks, and liquor brands to fashion, beauty, automotive, and technology. Every project is an opportunity to deliver innovative and culturally resonant solutions, especially for multicultural and Hispanic audiences in the U.S., ensuring that campaigns not only connect but also generate measurable results for clients.

For me, creativity is a way of life. I believe in the transformative power of ideas and in building genuine connections with audiences. In every project, I aim to leave a lasting impact, exceed expectations, and drive positive change in the industry. Creativity isn't just my profession; it's my deepest passion.

A Little More Intimate:
I was born in Medellín, Colombia, in 1985, a city where people my age grew up with the need to transform what Medellín is today: a city of design, fashion, parties, and international influence. In my early career, I worked as a copywriter and have gained skills in art direction, illustration, sculpture, planning, and final art. I've worked in many sectors of the industry, enriching my creative perspective.

In 2017, I moved to Puerto Rico, an island that combines Latin and American cultures, where I faced new customs, needs, and challenges—an experience that’s been completely enriching. As an American resident, I've had the opportunity to work in New York, Chicago, and Miami, gaining insights into diverse cultural understandings. I'm a father of two children of different ages, which gives me the perspective of two worlds. I'm married to the most inspiring woman in the world, who motivates me to keep exploring and creating.

Recognitions:

CANNES LIONS 2022 JURY - OUTDOOR.

EL OJO DE IBEROAMÉRICA 2021 JURY - BRAND EXPERIENCE AND ACTIVATION

EL OJO DE IBEROAMÉRICA 2019 JURY - PRINT AND PUBLISHING

CÚSPIDE JURY YOUNG TALENTS 2018.

Awards and Publications:

First-time winner for DDB NETWORK: WIN THE GLOBAL EFFIE BEST OF THE BEST 2023 Commerce & Shopper – Product/Service Launch: Cervecera de Puerto Rico’s Medalla Light and DDB Latina Puerto Rico “Sounds From Home”

*Cannes Lions

2024/ GOLD-PRINT & PUBLISHING -CULTURE AND CONTEXT / 2024/ SHORTLIST - CRAFT- COPYWRITTING / 2024/ SHORTLIST - BRAND EXPERIENCE & ACTIVATION /2023/ SHORTLIST - FILM CULTURE & CONTEXT > CHALLENGER BRAND / 2022 / OUTDOOR/ SHORTLIST, 2021-20/ DIRECT SHORTLIST, 2019 / PRINT AND PUBLISHING SHORTLIST, 2019 / PRINT AND PUBLISHING SHORTLIST, 2018/ BRAND EXPERIENCE & ACTIVATION LIONS BRONZE, 2018 / PRINT AND PUBLISHING BRONZE, 2018 / CORPORATE SOCIAL RESPONSIBILITY / SHORTLIST, 2018/  DIRECT LIONS - CORPORATE SOCIAL RESPONSIBILITY SHORTLIST, 2017/ PRINT AND PUBLISHING SHORTLIST, 2017/ OUTDOOR SHORTLIST, 2016 / PRINT AND PUBLISHING SHORTLIST, 2016 / OUTDOOR SHORTLIST, 2016 / INNOVATION SHORTLIST, 2013 / OUTDOOR 2013 GOLD / YOUNG LIONS COLOMBIA 2018 - SILVER- SENIOR /YOUNG LIONS PRINT, YOUNG LIONS COLOMBIA 2013 GOLD PRINT

*Ojo de Iberoamérica

EL OJO DE IBEROAMERICA 2024:Medalla Drinkers Know Bronce EL OJO CONTENIDO CT8 / Medalla Drinkers Know Bronce EL OJO DIGITAL & SOCIAL DS15/ Medalla Drinkers Know Bronce EL OJO VÍA PÚBLICA VP1 / Medalla Drinkers Know Bronce EL OJO VÍA PÚBLICA VP14 / Medalla Drinkers Know Plata EL OJO PRODUCCIÓN GRÁFICA PG1 / Children's Book for Men Bronce) EL OJO DESIGN DG2 / LoopHotel Bronce EL OJO DIRECTO MD1 / LoopHotel EL OJO EXPERIENCIA DE MARCA & ACTIVACIÓN EM1 / LoopHotel Bronce EL OJO EXPERIENCIA DE MARCA & ACTIVACIÓN EM14 / LoopHotel Bronce EL OJO EXPERIENCIA DE MARCA & ACTIVACIÓN EM15 / Braided history Bronce EL OJO SUSTENTABLE ST6 / Braided history Plata EL OJO GRÁFICA GR11 / Braided history Plata EL OJO GRÁFICA GR2 / Braided history Plata EL OJO GRÁFICA GR9 / Braided history EL OJO PR PR1 / Braided history Plata EL OJO PR PR11 / Braided history Plata EL OJO PRODUCCIÓN GRÁFICA PG1 / Braided history Plata) EL OJO PRODUCCIÓN GRÁFICA PG2 / Braided history Plata EL OJO SUSTENTABLE ST4 / Braided history Plata EL OJO VÍA PÚBLICA VP10 / Braided history Plata EL OJO VÍA PÚBLICA VP12 / Braided history Plata EL OJO VÍA PÚBLICA VP14

EL OJO 2023 - CONTENT CT2 - SILVER  / EL OJO 2023 - CONTENT CT4 - SILVER  / EL OJO 2023 - CONTENT CT14 - SILVER  /  EL OJO FILM FL15 2023 - BRONZE /   EL OJO FILM FL17 2023 - FINALIST / EL OJO 2023 AUDIOVISUAL PRODUCTION PA14 - SILVER / EL OJO DE IBEROAMÉRICA 2022 BRONCE EN EL OJO DIGITAL & SOCIAL. 1º FINALISTA PUERTO RICO - EL OJO LOCAL PIEZAS.2021/ BEST IDEA OF PUERTO RICO / GOLD, 2021/ RADIO / BRONZE, 2021/ PR / BRONZE , 2021/ DESIGN / SILVER, 2021/ DESIGN / SILVER , 2021/ CONTENT / BRONZE, 2020 / BEST IDEA OF PUERTO RICO, 2020 /SHORTLIST PRINT AND PUBLISHING, 2020 /BRONZE COVID-19 SALUD E HYGIENE, 2020 / SILVER  COVID-19 E-COMMERCE, 2019/BRONZE PRINT BEST COPY, 2019/SILVER PRINT BEST COPY , 2019/SILVER / PRINT , 2019/SILVER PRINT, 2018 / BRAND EXPERIENCE & ACTIVATION / SILVER, 2017/MEJOR AGENCIA DEL AÑO LOCAL, 2017/MEJOR IDEA LOCAL, 2017/ PRINT AND PUBLISHING / BRONZE, 2017/ PROMO AND ACTIVATION / BRONZE, 2015 / PRINT AND PUBLISHING/ BRONZE , 2013 /GOLD / PRINT, 2013 - SILVER / PRINT

*Other awards

FILM - OTROS MERCADOS- CRAFT MEJOR GUIÓN – GRAN CÚSPIDE / ORO -PUERTO RICO QUEER FILM FESTIVAL / FILM - CRAFT FILM – ANIMACIÓN – ORO – ADOPTA AHORA/ FILM – PRODUCTOS Y SERVICIOS - SERVICIO PÚBLICO -  PLATA  – ADOPTA AHORA / FILM -CRAFT FILM – DISEÑO Y DIRECCIÓN DE ARTE – PLATA - ADOPTA AHORA / FILM – BRANDED CONTENT -TRADICIONAL – PLATA -PUERTO RICO QUEER FILM FESTIVAL IMAGEN – BIEN PÚBLICO – BRONCE - ADOPTA AHORA / MEDIA- USO DEL MEDIO – MEDIOS AMBIENTALES PEQUEÑA ESCALA – ORO – CERVECERA DE PUERTO RICO / MEDIA- EVENTOS STUNTS – MEDIOS AMBIENTALES PEQUEÑA ESCALA – ORO – CERVECERA DE PUERTO RICOMEDIA- INTEGRACIONES – MEDIOS AMBIENTALES PEQUEÑA ESCALA – ORO – CERVECERA DE PUERTO RICO / PROMO & ACTIVATION – LANZAMIENTO – PRODUCTOS LANZADOS POR PRIMERA VEZ – ORO - CERVECERA DE PUERTO RICO / RADIO -PRODUCTOS Y SERVICIOS – BRONCE – CASA PROTEGIDA JULIA DE BURGOS / RADIO -PRODUCTOS Y SERVICIOS –  SERVICIO PÚBLICO - BRONCE – CASA PROTEGIDA JULIA DE BURGOS / RADIO -PRODUCTOS Y SERVICIOS – SERVICIO PÚBLICO - BRONCE – CASA PROTEGIDA JULIA DE BURGOS\ EFFIE US 2022 -NEW PRODUCT AND SERVICE - GOLD , EFFIE US 2022 / MULTICULTURAL PRODUCT SILVER, CÚSPIDE AWARDS 2021/ PROMO AND ACTIVATION GRAN CUSPIDE + GOLD , CÚSPIDE AWARDS 2020 / MARKETING INTEGRADO / GRAN CUSPIDE - GOLD, CÚSPIDE AWARDS 2021/ MEDIA BRONZE - CÚSPIDE AWARDS 2021/ IMAGEN BRONZE, CÚSPIDE AWARDS 2021/ IMAGEN - BRONZE, CÚSPIDE AWARDS 2021/ PRINT - 2 BRONZE, CÚSPIDE AWARDS 2021/ DIRECT RESPONSE BRONZE, CÚSPIDE AWARDS 2021/ PROMO AND ACTIVATION - GOLD, CÚSPIDE AWARDS 2021/ OUTDOOR / GOLD, CÚSPIDE AWARDS2021/ MEDIA / GOLD, CÚSPIDE AWARDS 2020 / INTEGRATED / BRONZE, CÚSPIDE AWARDS 2020 / GRAFICA / 3 SILVER AND 1 BRONZE, CÚSPIDE AWARDS 2020 / GRAFICA / GOLD, SME2020: GOLD MARKETING PR, SME 2020: GOLD MULTICHANNEL MARKETING, SME DIGITAL 2020 / BRONZE DIGITAL MARKETING, PHNX ADWEEK 2020/ PRINT/ BRONZE, PHNX ADWEEK 2020/ PRINT/ BRONZE, CÚSPIDE 2019/PLATA, CÚSPIDE IMAGEN, CÚSPIDE 2019/PLATA GRÁFICA, CÚSPIDE 2019/PLATA GRÁFICA – REDACCIÓN, CÚSPIDE 2019/BRONCE GRÁFICA, CÚSPIDE 2019/BRONCE DIRECCIÓN DE ARTE, FESTIVAL EL DORADO 2018: SILVER- BEST INTERNATIONAL IDEA, FOMLA 2018: SILVER - BEST USE OF TRADITIONAL MEDIA, FOMLA 2018: BRONZE - BEST EVENT/EXPERIENTIAL CAMPAIGN, CÚSPIDE 2018/SILVER EFFECTIVENESS , CUSPIDE 2018/SILVER EFFECTIVENESS, CÚSPIDE 2018/BRONCE IMAGEN, CUSPIDE 2018 IMAGEN BRONCE / CUSPIDE 2018 - OUTDOOR, CÚSPIDE 2018/ BRONCE OUTDOOR  INDOOR, CUSPIDE 2017/DIGITAL-GOLD - CÚSPIDE 2017/FILM- PRODUCTS AND SERVICES/GOLD, CÚSPIDE 2017/FILM- CRAFT FILM/GOLD , CÚSPIDE 2017/COPORATIVE COMMUNICATION/GOLD, CUSPIDE 2017/PRESS/ SILVER, CÚSPIDE 2017/PRESS/ SILVER, CÚSPIDE 2017/PRESS/ BRONCE, CÚSPIDE 2017/DESIGN/SHORTLIST, CUSPIDE 2017/DIGITAL/SHORTLIST, CUSPIDE 2017/PRESS/SHORTLIST, SOL DE BRONCE / MEDIA FIAP 2016, SOL DE ORO / PRESS FIAP 2016, SOL DE PLATA / PRESS FIAP 2016, SOL DE PLATA / OUTDOOR FIAP 2016, PLATA/OUTDOOR EL DORADO 2015, PLATA/ PRESS EL DORADO 2015, BRONCE / EL DORADO 2014, PLATA / FIAP 2014, BRONCE / FIAP 2014, GOLD / FIAP 2014, SILVER / FIAP 2014, BRONCE / FIAP 2014, FIAP 2013 / SOL DE ORO, PRINT, FIAP 2013 / SHORT LIST,  DESIGN, FIAP 2013 / THE CUP, EL DORADO 2013 / SILVER, PRINT, SHORT LIST  FIAP 2013, BRONCE EL DORADO FESTIVAL 2013, PLATA EL DORADO FESTIVAL 2013

*Published

LUERZER´S ARCHIVE , ADWEEK, ADAGE, ADLATINA, LATIN SPOTS