A tiny frog: the perfect channel to reach Puerto Ricans
The sound of the coqui, a small frog native to Puerto Rico, is a cherished sound for Puerto Ricans. Medalla Light surprised Puerto Ricans across the U.S. by recreating the sound on grocery store shelves. The beer brand set up hidden cameras in a supermarket in Reading, which captured Puerto Rican customers’ reactions to the sweet reminder of home.
First-time winner for DDB NETWORK: WIN THE GLOBAL EFFIE BEST OF THE BEST 2023 Commerce & Shopper – Product/Service Launch: Cervecera de Puerto Rico’s Medalla Light
First-time winner for DDB NETWORK: WIN THE GLOBAL EFFIE BEST OF THE BEST 2023 Commerce & Shopper – Product/Service Launch: Cervecera de Puerto Rico’s Medalla Light
