For the first time, top quality aged rums and beautiful images will come from the same place, the inside of a barrel.

Inspired by the early days of photography, we constructed a big format camera, using an actual oak barrel of Don Q Reserva Rum.

Our cask camera, equipped with lenses and a large format negative back, was used by master Puerto Rican photographer, to capture exquisite rum related still life images for Don Q Reserva Rums campaign.

In the days of AI and the metaverse, Don Q generates a conversation on the value of handcrafted methods, as traditional as the art of rum making itself.